3 Key Drivers for Positive Engagement
Culture is the way things work around here. It’s your company’s operating system.
Engagement is the way we FEEL about the way things work around here. It’s the user experience.
When the user experience is a poor one, the flow-on effects weaken your brand, erode customer confidence and white-ant your bottom line.
Staff engagement is like your company’s immune system. When engagement is low, your business is vulnerable – both from within and without.
Strong engagement is a vital competitive advantage – not only to grow your business, but also to attract and retain great talent.
The key to positive engagement is to treat people as volunteers, not employees. Compensation and benefits will employ peoples’ heads and hands. Engagement is about winning their hearts.
Companies with engaged employees outperform those without by 202%*
Employees who are engaged use discretionary effort to go above and beyond their normal job requirements without being asked to do so. They do this because they’re invested emotionally, and they genuinely care about the company. This all leads to happier customers, better business results, and a stronger employer brand.
The 3 key drivers
Gallup and Deloitte have been tracking workplace engagement for decades*. As have US, UK and Australian governments. The findings consistently point to three key elements that employees see as essential for positive engagement:
- I find meaning and purpose in my work
- I feel my contribution is valued
- I feel set up for success
3 ways to boost engagement
- Be a coach not a manager.
Help people contribute is ways that are meaningful to THEM. Identify their unique skills and talents – what they LOVE to do. Help them improve, give them opportunities to shine, to master and share what lights them up on the inside.
- Listen and take action.
Tap your team’s hands-on experience. Value their ideas. Ask for and action their feedback. It can be as simple as asking “How happy are you at work and what can we do about it?”
- Help people succeed
Tools, training and resources are just a start. Create a safe place for people to learn and grow from mistakes. Teach people how to deal with workplace “undiscussables” like conflict, stress, criticism and disagreements. Foster a growth mindset and celebrate the successes of others.
Engagement is a contact sport. It’s about personal connections and conversations. It’s coaching and listening and helping other people succeed.
The stats* in a nutshell
- 76% of your employees are not engaged
- 85% of execs see engagement as a critical priority
- 24% of your workforce is engaged – showing up every day with enthusiasm and the motivation to be highly productive
- 60% of your workforce is passively disengaged
- 16% of workforce are actively disengaged – taking intentional actions that undermine your business
- $70 Billion – annual cost of disengagement to Australian economy
2016 Snapshot of the Australian Workplace – Dr Lindsay McMillan OAM
Global Human Capital Trends – Deloitte 2016
Trends in Global Employee Engagement – Aon Hewitt 2016
State of the Global Workplace – Gallup 2016