MBTI Case Studies
Marriott Leads the Way to Customer Satisfaction
When the discussion turns from what Myers-Briggs results tell them about themselves to what they say about others, you see light bulbs go on in terms of their understanding of the people they work with.
Westfund Uses the MBTI® Instrument to Align Strategy and Culture
Understanding our culture using the MBTI® process allowed us to define various behaviour groups and how we could align our approach for improved communication on the basis of a better understanding of preference of the various groups’ behaviour